"As one of the leading air shows in America, we are dependent upon drawing a large crowd to our event and much of that is dependent upon the quality of our marketing. Over the past seven years, Herb Gillen Advertising has been a valuable contributor to making our show a success. Utilizing Herb Gillen as our off-site marketing department has allowed me and our staff to concentrate on other show management functions with the peace of mind of knowing that our marketing is being handled professionally. They have a unique understanding of what I need as an air show organizer and I can always trust them to provide sound advice and spectacular creative for our show."
Executive Director - Vectren Dayton Air Show
Direct mail can be widespread and targeted. We've created dynamic direct mail pieces that have prompted potential sponsors to respond and ticket purchasers to make a purchase.