Herb Gillen Agency

Marketing. Advertising. Public Relations.

Marketing Strategy

While our designers' creative portfolio will match any agency in town, our strength is in our strategic thinking. Lots of folks can design a pretty ad or produce a clever spot, but that's simply not enough to produce results anymore. We offer a refreshing approach to marketing where the strategy and the tactical decisions are what drive the process. There's not just a set playbook that gets pulled out every time.

We look to find the unique best ways to move beyond awareness and create connection with our clients' customers. Research, positioning, branding, market planning, media planning and buying, database marketing strategy, promotions, product naming, tag lines, event planning, trade show strategy, internal communication campaigns, copywriting

Lt. Col. Andrew Lourake (USAF - Ret.)
"It was clear after my first year as the Director of the Joint Service Open House Air Show at Andrews AFB, that my P.A. office, for various reasons, could not adequately promote future shows to the level it needed. The following year, we interviewed countless advertising agencies and thankfully we were able to bring Herb Gillen Advertising on board as a civilian contractor to supplement our existing resources. Herb Gillen Advertising gave our show a professional shine, negotiated great deals with local media, brought us outstanding PR exposure, and most important - they were very easy to work with. Our show was so successful that we had to close our gates temporarily because we were above capacity. Herb Gillen Advertising's promotional campaign did the job and got us the increase in attendance we were looking for. I would highly recommend them to any show, military or otherwise, looking to increase their attendance."
Lt. Col. Andrew Lourake (USAF - Ret.)
Former Executive Director - Joint Service Open House - Andrews AFB

Marketing Strategy

You've got a great performer lineup (or maybe you don't), you've got your logistics buttoned up but you've struggled to draw fans, draw media, draw sponsors or turn a profit with your show.

We are expert marketers that specialize in marketing air shows, performers and aviation-related clients. We are working with shows from coast to coast on a daily basis. While we believe that each location is unique, we know what has worked and what hasn?t and we are actively engaged with the ever-changing air show marketing scene to provide our clients the best marketing, advertising and PR counsel in the industry.

Terry Grevious
"As one of the leading air shows in America, we are dependent upon drawing a large crowd to our event and much of that is dependent upon the quality of our marketing. Over the past seven years, Herb Gillen Advertising has been a valuable contributor to making our show a success. Utilizing Herb Gillen as our off-site marketing department has allowed me and our staff to concentrate on other show management functions with the peace of mind of knowing that our marketing is being handled professionally. They have a unique understanding of what I need as an air show organizer and I can always trust them to provide sound advice and spectacular creative for our show."
Terry Grevious
Executive Director - Vectren Dayton Air Show